Reaction to The Church of Google

In my opinion, Google is one of the most important features of the internet. With the power to "Google" something, one can search through millions of sites and archives to find exactly what information they need in a matter of a little more than a second. This is absolutely extraordinary to think about that we can have any information we need about anything in a matter of minutes, or even less. Google is now even more important than it was years ago because the power of the search engine has systematically increased and the base has broadened, giving it an advantage over the less powerful search engines.
Giving Google such power over what people can find though, gives it a lot of power. Let's say that Google does not find a certain piece of information to be worthy of including it in a search result, it can omit that information. If Google should ever decide to do something like that, the public will most likely never know because they will have a difficult time trying to find it on the internet without Google.
In order to keep the competitive edge over other search engines such as Yahoo!, Ask Jeeves, Bing, and Dogpile, Google offers complimentary services, such as giving users related searches, using their website to play games (such as Pac-Man), compiling user's preferences into home pages, and adding links to other organizations, such as the news. Google will not stop doing this, even if it depletes some money from profits, because Google's features is what separates it from other search engines. As long as Google can keep users interested, it will be guaranteed success.
Artificial Intelligence is related to Google because it relies on human programming to have computers do the work. Google would be interested in AI because it shows an opportunity to increase both the quality of its service and profits. When a user types a search into Google, a human does not compile the results for the user, a computer finds results that pertain to the keywords all over the internet. If Google can master AI and somehow link it to their services, Google's already success can reach even higher.